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See what’s in Pro →The reference table tracks the product categories a hair business actually stocks — synthetic, human-hair, lace-front, and HD-lace wigs; bundles; closures; frontals; and raw hair by the 100 grams — and shows each one’s going range across the channels where hair really trades: Chinese wholesale, Alibaba, AliExpress retail, US wholesale and retail, and Etsy. Read it next to the sourcing-hub guides and the supplier directory: the same category can land at very different costs depending on where and how you buy.
Price from landed cost, not from the supplier’s invoice. Landed cost is the unit price plus your share of shipping, import duty, payment processing, and whatever the sales channel takes — and it is the number your retail price has to clear with room to spare, because returns and advertising come out of the same spread. Working backwards from the benchmark retail range to a landed cost tells you the most you can pay a supplier and still have a business; the launch optimizer automates exactly that break-even arithmetic. For the demand-side homework, the SBA’s market-research guide is a solid free checklist.
A bundle that leaves a Chinese factory at wholesale can appear on AliExpress, on Amazon, and in a US boutique at wildly different stickers — and all three sellers can be behaving rationally. Marketplace sellers pay referral fees and compete on the same search page, so they price tight; boutiques carry inventory, returns, and service, so they price wide. That spread is your opportunity and your trap: it is why undercutting the cheapest AliExpress listing is usually a losing game, and why checking a vendor’s signals matters before you treat their price as a benchmark. Our methodology covers what these numbers do and don’t verify.
A single machine-sewn weft of hair, conventionally around 100 grams. Most sew-in installs use two to four bundles depending on length and desired fullness, which is why bundle price — not install price — is the number wholesale buyers negotiate on.
Raw hair trades by weight before it's constructed into anything. The same 100 grams can become a bundle, part of a wig, or a closure, so weight is the only comparable unit across suppliers.
No — it models your margin from the per-bundle cost you enter. Shipping, import duties, payment processing, marketplace referral fees, returns, and advertising all come out of the spread it shows you, so validate the final number against real quotes before committing.
From published wholesale and retail listings across the channels named in the table — Chinese wholesale, Alibaba, AliExpress, US wholesale and retail, and Etsy. We keep them as ranges rather than single points because hair pricing genuinely varies with length, grade, and order size.
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