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URFIRST HAIR

Xuchang, Henan, CN
Mismatch — claims Indian, storefront registered in China

Multiple checks look concerning — treat this seller with caution.

41%TRUST
Trust rating · 6 of 8 checks

The quick take

  • Amazon shoppers rate this seller 5.0 out of 5 (20 ratings).
5.0★
ON 20 SELLER RATINGS
$113–$230
PRICE RANGE
3
LISTINGS
CN-based
ON AMAZON

How buyers rate this seller

Amazon’s own rating of this seller — shipping, packaging, returns. It doesn’t tell you if the hair is good; it tells you if they ship what you ordered.

5.0out of 5
from 20 seller ratings
100% positive
5100%
40%
30%
20%
10%

This covers their whole time on Amazon — it may include old history, so it doesn't tell you how they're doing right now.

Is this shop really the brand?

On Amazon, a shop can call itself almost anything. A brand’s name on a shop doesn’t prove it’s really that brand. Here’s what their Amazon record actually says.

Name shown on AmazonURFIRST HAIR
Real registered business namexuchangyunzhuanshangmaoyouxiangongsi(different from the shop name)
Registered address魏都区北大街道西湖南街 种子公司家属院2幢1-2层东起第5户 许昌市 河南 461000 CN
Registered inCN

What we haven’t checked: whether this shop is connected to any brand with a similar name. If that matters to you, the brand’s own website usually lists its official sellers — compare that list with the name and address above.

What we checked — 6 of 8

The other 2 haven't run yet or found nothing — each one says which. Empty checks aren't scored and don't count toward the rating.

How to read these: higher is better. Green is Clear, gray is Mixed, and orange is Concerning — orange is rare, so take it seriously when you see it.

SELLER PROVENANCEConcerning0.05

Storefront address differs from the listing's claimed origin.

SELLER CLUSTERClear1.00

3 listings under this seller; 100% share the same stated origin.

PHOTO FINGERPRINTConcerning0.05

Listing images also appear on other sellers' listings (perceptual-hash match).

REVIEW VELOCITYMixed0.44

Review-volume cohort detected at 5.0× the typical median rate.

CLAIM VS REALITYClear0.75

Customer-review language is consistent with the listing's claimed origin (read from 8 reviews).

COPY TEMPLATEClear0.85

Listing copy is unique relative to indexed listings.

Q&A LEGITIMACY

Ran, but found nothing to report for this seller.

CROSS-PLATFORM

Ran, but found nothing to report for this seller.

How this number is built: the 0.41 is a weighted average of the 6 checks that found something — not a simple average of the rows above. See the weights ↓

Each check carries a fixed weight in our eight-check model. Checks that found nothing carry no weight here, and the weights of the 6 that did (covering 90% of the model) are re-balanced to sum to 100% — so absence of evidence can’t drag the score down, and the headline number won’t match a straight average of the visible rows.

  • SELLER PROVENANCEscored 0.05 · 33% of this number
  • SELLER CLUSTERscored 1.00 · 17% of this number
  • PHOTO FINGERPRINTscored 0.05 · 17% of this number
  • CLAIM VS REALITYscored 0.75 · 17% of this number
  • REVIEW VELOCITYscored 0.44 · 11% of this number
  • COPY TEMPLATEscored 0.85 · 6% of this number
Operator-network signal

Overlap with 2 other storefronts.

Reviews, addresses, phone numbers, or images publicly displayed under URFIRST HAIR match the storefront(s) listed below. Inches reports observable overlaps in publicly visible data and does not assert ownership, intent, or wrongdoing.

Shared review author
4 reviews · confidence 85%

A reviewer with the same display name posted reviews under this storefront and the storefront(s) listed below. Same name does not guarantee the same person.

author=alexa young; sample: Wore these for a family dinner and ended up keeping them in longer than I planned. The waves look really natural and have a nice bounce without needing much styling. I just brushed them out li

Methodology: cross-platform comparison of publicly visible review text, author display names, business addresses, and contact details across Amazon, AliExpress, and Alibaba. See methodology & disclaimer.

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Recent buyer voices

These bundles have a silky soft texture that hold curls.Very Natural.

MoyaMay 5, 2026
Verified purchase

Body wave texture looks really natural and has a nice bounce. The 14-inch length feels versatile, not too long but enough to style in different ways. The bundle arrived soft and easy to separate, and

Joe HunterMar 5, 2026

I tried this human hair bundle to add a little more volume to my hair. The body wave pattern looks natural and blends well with my own hair. The hair feels soft and sturdy, smooth when brushing. The s

mokaMar 4, 2026

How it holds up over time

From the 24 reviews we've indexed across this seller's 3 listings — the marketplace shows 72, so this is a partial window, not the whole record.

Early — under a month
Held upfew days of wear

After a few days of wearing it, it still looks smooth and hasn’t matted up.

CfangMar 2, 2026

Under listing “16A Raw Human Hair Bundles Bod” (24″, 26″, 28″).

These are single buyers’ dated reports, quoted as written — not a lifespan measurement. Treat them as a weak signal, and weigh how many reviews sit behind them.

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