AUROO
Multiple checks look concerning — treat this seller with caution.
The trust score measures origin, copy, and photo signals we could check — the seller's own 4.5★ marketplace feedback (18 ratings) is a separate signal that runs the other way.
The quick take
- Amazon shoppers rate this seller 4.5 out of 5 (18 ratings).
How buyers rate this seller
Amazon’s own rating of this seller — shipping, packaging, returns. It doesn’t tell you if the hair is good; it tells you if they ship what you ordered.
Covers in the last 12 months.
Is this shop really the brand?
On Amazon, a shop can call itself almost anything. A brand’s name on a shop doesn’t prove it’s really that brand. Here’s what their Amazon record actually says.
What we haven’t checked: whether this shop is connected to any brand with a similar name. If that matters to you, the brand’s own website usually lists its official sellers — compare that list with the name and address above.
What we checked — 5 of 8
The other 3 haven't run yet or found nothing — each one says which. Empty checks aren't scored and don't count toward the rating.
How to read these: higher is better. Green is Clear, gray is Mixed, and orange is Concerning — orange is rare, so take it seriously when you see it.
Storefront address differs from the listing's claimed origin.
Listing images also appear on other sellers' listings (perceptual-hash match).
8 reviews spread over 36 weeks; no clustered cohorts detected.
Customer-review language shows mixed signals relative to the claimed origin (read from 8 reviews).
Listing copy is unique relative to indexed listings.
Ran, but found nothing to report for this seller.
Ran, but found nothing to report for this seller.
Ran, but found nothing to report for this seller.
How this number is built: the 0.33 is a weighted average of the 5 checks that found something — not a simple average of the rows above. See the weights ↓
Each check carries a fixed weight in our eight-check model. Checks that found nothing carry no weight here, and the weights of the 5 that did (covering 75% of the model) are re-balanced to sum to 100% — so absence of evidence can’t drag the score down, and the headline number won’t match a straight average of the visible rows.
- SELLER PROVENANCEscored 0.05 · 40% of this number
- PHOTO FINGERPRINTscored 0.05 · 20% of this number
- CLAIM VS REALITYscored 0.50 · 20% of this number
- REVIEW VELOCITYscored 1.00 · 13% of this number
- COPY TEMPLATEscored 1.00 · 7% of this number
Recent buyer voices
“Not enough color on the supposedly skunk stripe. The hair good but they literally only dyed a few hairs in the front its barely even noticeable.”
“I wanted a highlight to my short cut, this dude the job and looked great, very soft and tangle free.”
“Great texture added the right pop of color to my quick weave! Easy to apply. Def will order again!”
How it holds up over time
From the 8 reviews we've indexed across this seller's 1 listing — the marketplace shows 30, so this is a partial window, not the whole record.
These are single buyers’ dated reports, quoted as written — not a lifespan measurement. Treat them as a weak signal, and weigh how many reviews sit behind them.
