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UNICE

Hong, Kong, HK
Storefront registered in Hong Kong

Multiple checks look concerning — treat this seller with caution.

48%TRUST
Trust rating · 6 of 8 checks

The quick take

  • Buyers rate the UNice Hair brand 4.4 out of 5 (9,525 reviews on Trustpilot).
  • This Amazon shop uses the UNice Hair name — but we can't confirm it's really them. Check the brand's own site before you buy.
  • Amazon shoppers rate this seller 4.5 out of 5 (187 ratings).
4.5★
ON 187 SELLER RATINGS
$134–$150
PRICE RANGE
2
LISTINGS
HK-based
ON AMAZON

How buyers rate this seller

Amazon’s own rating of this seller — shipping, packaging, returns. It doesn’t tell you if the hair is good; it tells you if they ship what you ordered.

4.5out of 5
from 187 seller ratings
95% positive
584%
411%
31%
20%
15%

Covers in the last 12 months.

Is this shop really the brand?

On Amazon, a shop can call itself almost anything. A brand’s name on a shop doesn’t prove it’s really that brand. Here’s what their Amazon record actually says.

Name shown on AmazonUNICE
Real registered business nameHONG KONG LONGQI LIMITED(different from the shop name)
Registered addressUNIT 35, 36/F PCCW TOWER TAIKOO PLACE 979 KING'S RD QUARRY BAY, HONG KONG, HONG KONG, 999077, HK
Registered inHK

There’s a real hair brand called UNice Hair (China). This shop’s name matches it. That doesn’t prove they’re connected. Amazon doesn’t check, and we can’t either — so we won’t tell you it’s them, and we won’t tell you it isn’t.

One thing to notice: the brand is based in China, but this shop is registered in HK. That can be normal — brands use distributors — but it’s worth checking.

Want to be sure? Go to the brand’s own site, unice.com, and look for their list of official sellers. Compare it with the name and address above.

What buyers say about the brand

Real Trustpilot reviews of UNice Hair — the brand this shop is named after. Heads up: these are reviews of the brand’s own store, and we can’t confirm this Amazon shop is really them. Still the best picture of the hair itself.

4.4TrustScore
from 9,525 reviews on Trustpilot
579%
47%
32%
21%
111%
Most recent critical
1 · Aug 5, 2026

One of the worst wigs I’ve ever purchased. I don’t know what type of hair it is, but it’s not human because it won’t change color when I bleach it. Unice does not send shipping information. They don’t respond to emails w…

1 · Aug 4, 2026

I bought two units on the same day! Stupid mistake, now I know. The wigs that were delivered look nothing like what was advertised. 1) UNice Burmese Curly Wig With Finger Curly Ends Bye-Bye Slip™ 7×5 Lace Closure Gluel…

Most recent positive
5 · Aug 8, 2026

I reached out to customer service about an issue I had with my order. All of the representatives were kind and responded very promptly. They were able to take care of my concerns very quickly and ensured I knew that I wa…

4 · Aug 8, 2026

I had a little problem with the website. Just a little one but once I figured it out. The wig is pretty. I neeed to order a linger one next ti.e and there will be a next time. It came in perfect time for my event. And a…

The score and stars come straight from Trustpilot (checked Aug 8, 2026). The quotes are from the 885 reviews we saved. Read all of them on Trustpilot →

What we checked — 6 of 8

The other 2 haven't run yet or found nothing — each one says which. Empty checks aren't scored and don't count toward the rating.

How to read these: higher is better. Green is Clear, gray is Mixed, and orange is Concerning — orange is rare, so take it seriously when you see it.

SELLER PROVENANCEConcerning0.05

Storefront address differs from the listing's claimed origin.

SELLER CLUSTERClear0.85

2 listings under this seller; 100% share the same stated origin.

PHOTO FINGERPRINTConcerning0.05

Listing images also appear on other sellers' listings (perceptual-hash match).

REVIEW VELOCITYClear · weak sample1.00

8 reviews spread over 278 weeks; no clustered cohorts detected. From the 8 reviews we've indexed (0.2% of the 3,331 the marketplace shows) — treat as a weak signal.

CLAIM VS REALITYClear · weak sample0.89

Customer-review language is consistent with the listing's claimed origin (read from 8 reviews). From the 8 reviews we've indexed (0.2% of the 3,331 the marketplace shows) — treat as a weak signal.

COPY TEMPLATEClear1.00

Listing copy is unique relative to indexed listings.

Q&A LEGITIMACY

Ran, but found nothing to report for this seller.

CROSS-PLATFORM

Ran, but found nothing to report for this seller.

How this number is built: the 0.48 is a weighted average of the 6 checks that found something — not a simple average of the rows above. See the weights ↓

Each check carries a fixed weight in our eight-check model. Checks that found nothing carry no weight here, and the weights of the 6 that did (covering 90% of the model) are re-balanced to sum to 100% — so absence of evidence can’t drag the score down, and the headline number won’t match a straight average of the visible rows.

  • SELLER PROVENANCEscored 0.05 · 33% of this number
  • SELLER CLUSTERscored 0.85 · 17% of this number
  • PHOTO FINGERPRINTscored 0.05 · 17% of this number
  • CLAIM VS REALITYscored 0.89 · 17% of this number
  • REVIEW VELOCITYscored 1.00 · 11% of this number
  • COPY TEMPLATEscored 1.00 · 6% of this number
Cross-platform operator-network signal

Overlap with 1 other storefront across 2 platforms.

Reviews, addresses, phone numbers, or images publicly displayed under UNICE match the storefront(s) listed below. Inches reports observable overlaps in publicly visible data and does not assert ownership, intent, or wrongdoing.

cross-platform
2 reviews · confidence 88%

shared brand token: 'unice' (2 storefronts across 2 platforms)

Methodology: cross-platform comparison of publicly visible review text, author display names, business addresses, and contact details across Amazon, AliExpress, and Alibaba. See methodology & disclaimer.

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Recent buyer voices

I would give this hair 10 stars if I could. This is the best hair I have ever had. I have been getting my hair weaved for over 20 years and by far this hair is definitely higher quality. I highly r

Beverly GloverJul 14, 2026
Verified purchase

I absolutely loved this year and plan to buy more. The color is so beautiful that Hair Quality is top-notch. You will not be disappointed. I highly recommend this Hair.

maggieJul 11, 2026
Verified purchase

Hair was amazing 9/10!! The color was 1000/10!!! It was so soft, minimal shedding & lasted a while! It was very true to length & a good density for fullness! Curls held okay that’s why I took off a po

EverythingErikkaMay 25, 2026
Verified purchase

How it holds up over time

From the 16 reviews we've indexed across this seller's 2 listings — the marketplace shows 3,343, so this is a partial window, not the whole record.

Early — under a month
Held up2 days later

High heat it just does not curl 2 days later this hat is the worst. Doesn’t curl got wet had a smell.

natashaApr 14, 2026

Under listing “Unice Hair Brazilian Unprocess” (14″, 16″, 18″).

Verified purchase
Held up3 days later

The second picture is 3 days later and I wand curled them. Just buy the bundles!

ZoriahJan 30, 2026

Under listing “Unice Hair Brazilian Unprocess” (14″, 16″, 18″).

Verified purchase

These are single buyers’ dated reports, quoted as written — not a lifespan measurement. Treat them as a weak signal, and weigh how many reviews sit behind them.

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