Multiple checks look concerning — treat this seller with caution.
Based on 4 of 8 checks — a score built on fewer checks isn't comparable to one built on more. The trust score measures origin, copy, and photo signals we could check — the seller's own 5.0★ marketplace feedback (5 ratings) is a separate signal that runs the other way.
Amazon’s own rating of this seller — shipping, packaging, returns. It doesn’t tell you if the hair is good; it tells you if they ship what you ordered.
Amazon didn't say what period this covers. Amazon didn't show a star-by-star breakdown for this seller.
On Amazon, a shop can call itself almost anything. A brand’s name on a shop doesn’t prove it’s really that brand. Here’s what their Amazon record actually says.
What we haven’t checked: whether this shop is connected to any brand with a similar name. If that matters to you, the brand’s own website usually lists its official sellers — compare that list with the name and address above.
The other 4 haven't run yet or found nothing — each one says which. Empty checks aren't scored and don't count toward the rating.
How to read these: higher is better. Green is Clear, gray is Mixed, and orange is Concerning — orange is rare, so take it seriously when you see it.
Storefront address differs from the listing's claimed origin.
8 reviews spread over 9 weeks; no clustered cohorts detected. From the 8 reviews we've indexed (2.7% of the 300 the marketplace shows) — treat as a weak signal.
Customer-review language is not consistent with the listing's claimed origin (read from 8 reviews). From the 8 reviews we've indexed (2.7% of the 300 the marketplace shows) — treat as a weak signal.
Listing copy shares phrasing with other indexed listings.
Ran, but found nothing to report for this seller.
Ran, but found nothing to report for this seller.
Ran, but found nothing to report for this seller.
Ran, but found nothing to report for this seller.
Each check carries a fixed weight in our eight-check model. Checks that found nothing carry no weight here, and the weights of the 4 that did (covering 60% of the model) are re-balanced to sum to 100% — so absence of evidence can’t drag the score down, and the headline number won’t match a straight average of the visible rows.
“Strong chemical smell. The hair appeared to be a synthetic blend. Not for me.”
“I love this hair, it’s easily maintainable, very light shedding for me, you can comb through it every other week with water and leave in conditioner and the curls will pop right back into place.”
“Very nice hair, very soft, tangle free and does not have a terrible smell. The length is perfect for the style I was going for. I’m only giving four stars because some of the curls fell when I sprayed”
From the 8 reviews we've indexed across this seller's 1 listing — the marketplace shows 300, so this is a partial window, not the whole record.
These are single buyers’ dated reports, quoted as written — not a lifespan measurement. Treat them as a weak signal, and weigh how many reviews sit behind them.
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