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Urbeauty Hair

Xuchang, Henan, CN
Mismatch — claims Indian, storefront registered in China

Multiple checks look concerning — treat this seller with caution.

The trust score measures origin, copy, and photo signals we could check — the seller's own 5.0★ marketplace feedback (12 ratings) is a separate signal that runs the other way.

37%TRUST
Trust rating · 5 of 8 checks

The quick take

  • Amazon shoppers rate this seller 5.0 out of 5 (12 ratings).
5.0★
ON 12 SELLER RATINGS
$154
PRICE RANGE
1
LISTINGS
CN-based
ON AMAZON

How buyers rate this seller

Amazon’s own rating of this seller — shipping, packaging, returns. It doesn’t tell you if the hair is good; it tells you if they ship what you ordered.

5.0out of 5
from 12 seller ratings
100% positive
581%
419%
30%
20%
10%

Covers in the last 12 months.

Is this shop really the brand?

On Amazon, a shop can call itself almost anything. A brand’s name on a shop doesn’t prove it’s really that brand. Here’s what their Amazon record actually says.

Name shown on AmazonUrbeauty Hair
Real registered business nameXu chang duo mei shang mao you xian gong si(different from the shop name)
Registered address许昌市东城区水木清华3幢东起2单元12层东户 许昌市 河南 461000 CN
Registered inCN

What we haven’t checked: whether this shop is connected to any brand with a similar name. If that matters to you, the brand’s own website usually lists its official sellers — compare that list with the name and address above.

What we checked — 5 of 8

The other 3 haven't run yet or found nothing — each one says which. Empty checks aren't scored and don't count toward the rating.

How to read these: higher is better. Green is Clear, gray is Mixed, and orange is Concerning — orange is rare, so take it seriously when you see it.

SELLER PROVENANCEConcerning0.05

Storefront address differs from the listing's claimed origin.

PHOTO FINGERPRINTConcerning0.05

Listing images also appear on other sellers' listings (perceptual-hash match).

REVIEW VELOCITYClear1.00

8 reviews spread over 42 weeks; no clustered cohorts detected.

CLAIM VS REALITYMixed0.72

Customer-review language shows mixed signals relative to the claimed origin (read from 8 reviews).

COPY TEMPLATEClear1.00

Listing copy is unique relative to indexed listings.

SELLER CLUSTER

Ran, but found nothing to report for this seller.

Q&A LEGITIMACY

Ran, but found nothing to report for this seller.

CROSS-PLATFORM

Ran, but found nothing to report for this seller.

How this number is built: the 0.37 is a weighted average of the 5 checks that found something — not a simple average of the rows above. See the weights ↓

Each check carries a fixed weight in our eight-check model. Checks that found nothing carry no weight here, and the weights of the 5 that did (covering 75% of the model) are re-balanced to sum to 100% — so absence of evidence can’t drag the score down, and the headline number won’t match a straight average of the visible rows.

  • SELLER PROVENANCEscored 0.05 · 40% of this number
  • PHOTO FINGERPRINTscored 0.05 · 20% of this number
  • CLAIM VS REALITYscored 0.72 · 20% of this number
  • REVIEW VELOCITYscored 1.00 · 13% of this number
  • COPY TEMPLATEscored 1.00 · 7% of this number

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Recent buyer voices

I don't believe it's human hair, it feels and wears like synthetic, it does tangle but it brushes out easily also rather shiny for my liking

MelvaOct 6, 2025

Please yall don’t waste your money it comes sooooooo beautiful and looks good!! That’s it! Looks good! it sheds terribly, I purposely waited to see how it will turn out even after the wash. I am so an

LeannahJun 25, 2025
Verified purchase

I am beyond impressed with this hair! From the moment I opened the package, I could tell this was premium quality—the strands are thick, the texture is soft, and it has a beautiful natural shine. No w

FloxyMar 12, 2025
Verified purchase

How it holds up over time

From the 8 reviews we've indexed across this seller's 1 listing — the marketplace shows 121, so this is a partial window, not the whole record.

1–3 months in
Problem reportedafter a month

But I’m ordering again, after a month

LeannahJun 25, 2025

Under listing “Urbeauty Raw Bundles Human Hai”.

Verified purchase

These are single buyers’ dated reports, quoted as written — not a lifespan measurement. Treat them as a weak signal, and weigh how many reviews sit behind them.

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