MEGA, MACRO, MID, and MICRO tiers across IG, TikTok, YouTube — with specialty, follower count, engagement rate, and contact email where available.
See what’s in Pro →415 hair creators across Instagram, TikTok, and YouTube, each collected from their public profiles and sorted into five size tiers (51 MEGA, 57 MACRO, 188 MID, 111 MICRO, 8 NANO). Every card shows the creator’s specialty — wig installs, bundle reviews, braids, color work — plus follower count, engagement rate where it’s computable from public posts, the hair types they feature, and a contact email when the creator publishes one. How we collect and refresh this is documented in our methodology.
Bigger is not automatically better. Engagement rate generally falls as follower count rises, and the biggest accounts typically work through agencies with rate cards, while MICRO and MID creators are far more likely to accept a gifted-bundle collaboration — which matters when your whole launch budget is a few thousand dollars. A practical first campaign for a new hair brand is a handful of MID and MICRO creators whose hair-type tags match what you actually sell, rather than one MEGA post. Check what that campaign costs against your margins with the pricing tool, and if you’d rather sell business-to-business first, the salon leads directory is the other half of the outreach picture.
Two US rules cover most of what a small hair brand does with this list. Cold email falls under CAN-SPAM: no deceptive subject lines, include a physical postal address, and honor opt-outs promptly — the FTC’s CAN-SPAM compliance guide is short and worth reading in full. The collaboration itself falls under the FTC’s Endorsement Guides: gifted product and paid posts are material connections the creator must disclose, and the brand shares responsibility for making that happen. The rest of Inches for Business assumes you’ll play this straight.
By follower count, from MEGA (the largest accounts) down through MACRO, MID, and MICRO to NANO (the smallest). Each profile also shows the exact follower number, so you can rank creators within a tier.
From the creators' public Instagram, TikTok, and YouTube profiles. Engagement rate and contact email are included only where they are publicly visible — we never publish private contact information.
Yes. Under the FTC's Endorsement Guides, a free product is a material connection that the creator must clearly disclose, and brands are expected to instruct their creators to disclose it. Build the disclosure requirement into your outreach message from the start.
Yes. Any creator can request removal through our legal contact page and we will take their listing down.
Ready to build your creator list? Get started with Inches Pro →
More tools from the same maker: Matcha Verdict — honest matcha guide · ToteDropRadar — Trader Joe’s mini tote drop tracker · FuelFacts — does your car need premium gas?